Samurai Airport Engagement

The Brief: Promote the Dunhill Fine Cut range in airports worldwide.

The Answer: We used the legend of the samurai’s skill and craftsmanship as a metaphor for the Dunhill Fine Cut.
This highlighted the craftsmanship involved in cutting the Fine Cut tobacco leaf 46 times instead of the average 23.
Real samurai suits and 1000 year old swords were used to engage the consumer.