Journey into the world of the connoisseur with Dunhill
The brief: Come up with an experiential campaign encouraging consumers to trial the range of Dunhill variants as well as taking the consumer on a journey highlighting the main brand pillars - connoisseurship and craftsmanship.
The Answer: Due to the stringent legal barriers involved with cigarette advertising, consumers can not trial the actual variants.
We came up with a metaphor for the 3 variants which echoed the qualities of tobacco blending. A coffee or tea tasting experience
was created taking consumers on a journey of the senses and into the world of craftsmanship and connoisseurship.